Publications & Contributions

June 9, 2015

Here’s a list of some of the articles which I have written and published over the past few years, as well as a few of the articles to which I have contributed my opinions and insights. Enjoy!


Chris Ainsworth Talks About Link Earning and Email Outreach
September 2015 –

I was kindly invited to contribute to a series of interviews with industry professionals conducted by Felix Tarcomnicu of The interview primarily discusses link building/earning and email outreach techniques as well as a few predictions of things to come.

90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling – Feature
July 2015 – Ahrefs

Codrut Turcanu & Tim Soulo combine insights from 90 SEO experts to create this monster expert roundup all about scalable link building practices. The outcome? Content marketing and link baiting. It’s a great post featuring lots of industry experts so well worth the read.

59 SEO Link Building Experts To Follow on Twitter – Feature
April 2015 – Search Engine People

Matt Janaway was kind enough to feature me in his list of 59 link building experts to following on Twitter. I didn’t contribute to this personally but it’s a useful list so thought I would feature this one.

The Importance of Measuring User Engagement for SEO
March 2015 – High Position

User engagement metrics are vastly becoming important factors in relation to organic search ranking. Find out why engagement metrics should form a vital role in your digital marketing strategy and discover some of the fundamental engagement measurement techniques.

How to Add Social Profiles to Google's Knowledge Graph
January 2015 – High Position

An informational and tutorial post detailing how to use with JSON-LD or microdata/RDFa markup to feature personal or organisational social media icons within Google's Knowledge graph.

When to Disavow Links
January 2015 – High Position

The forth in a five part series detailing and discussion the factors surrounding the removal of a Google manual penalty. The fourth post in the series discusses considerations for when to disavow harmful links.

How to Extract a List of Image URLs Indexed by Google
January 2015 – High Position

Extracting a list of URLs from Google Image search can be a troublesome and time consuming task. Whit this custom build JavaScript bookmarklet and usage tutorial you can quickly and easy achieve the task of image URL extraction with minimal effort


33 SEO experts share their most effective Link Building strategies – Contributor
October 2014 – Wordtracker

Once again contributing to an expert roundup by Loz James of 33 industry experts regarding effective link acquisition strategies.

How to Perform a Link Audit
September 2014 – High Position

The third in a five part series detailing and discussion the factors surrounding the removal of a Google manual penalty. In the third part of the series discussed the necessary prerequisites, actions and approaches for performing a manual link audit.

How to Structure Title Tags for SEO
July 2014 – High Position

A best practice guide detailing how best to write/structure <title> tags for maximum search ranking.

What Constitutes a Link Penalty?
July 2014 – High Position

The second in a five part series detailing and discussion the factors surrounding the removal of a Google manual penalty. In this part I discuss what constitutes a link penalty citing some of the search quality guideline violations which can lead to manual action.

70+ Renowned SEO Experts Reveal Their Own Three Inevitable Website Audit Parameters – Contributor
May 2014 – Blurb Point

I contributed to an expert roundup of 70+ leading industry experts concerning website SEO audit considerations.

Understanding Google's Manual Action
May 2014 – High Position

A five part series detailing and discussion the factors surrounding the removal of a Google manual penalty. In this part I discuss the varying factors surrounding manual action providing a clear indication on why you may have been served a manual Google penalty.

The Top 5 Off-Page Optimisation Factors
May 2014 – Search Engine People

In the post-Penguin era adopting an effective link building strategy is no easy feat. With Penguin the link acquisition landscape changed considerably with traditional methods of link building dead and buried. In this post for Search Engine People I discuss and provide my opinions for off-page optimisation in the new era of search.

The Website Re-Launch/Migration SEO Checklist
March 2014 – High Position

The ultimate list of factors to consider when re-launching a website and/or migrating to a new domain. Essential reading for anyone planning the launch of a new website.

How to Extract a List of All URLs Indexed by Google for Your Website
March 2014 – High Position

A technical post detailing how to use a combination of Google's site search operator and a nifty JavaScript bookmarklet to obtain a list of all URLs indexed by Google for a given domain.


43 Experts Share Their Most Actionable Link Building Tip – Contributor
December 2013 – Digital Philippines

A contributor to Venchito Tampon’s expert roundup of link building tips from 43 industry experts.

Everything You Need To Know To Understand Google's Knowledge Graph
December 2013 – Search Engine People

A detailed post regarding Google's Knowledge Graph, detailing everything you need to know about Google shift towards knowledge presentation within search results.

10 Ways To Markup Your Website For Enhanced Google Listings
August 2013 – Search Engine People

An article written for Search Engine People detailing 10 way to utilise markup to enhance a search engines understanding of your website thus enhancing Google's SERP listing.

55 SEO Experts Reveal 3 Favourite Link Building Tools
July 2013 – Clambr

55 SEO Experts Reveal 3 Favourite Link Building Tools

The Ultimate SEO CMS Wishlist
May 2013 – High Position

This really is the ultimate SEO CMS wishlist. An extensive list of SEO consideration for anyone seeking to adopt a content management system.

SEO Factors to Consider When Choosing a Domain Name
February 2013 – Web Pro News

An article published detailing the various SEO factors which you should consider when choosing a domain name for your website.

8 Strategies to Get Multiple First Page Rankings on Google
February 2013 – Search Engine Journal

An overview of 8 strategies for your business to adopt in order to gain multiple page one rankings on Google.