My Blog

Check out the lastest posts from Chris Ainsworth!

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Tracking WPForms Submissions with Google Analytics

WPForms is a great form builder plugin for WordPress which offers a host of benefits including integration with a number of 3rd parties such as Mailchimp, PayPal, Stripe, Zapier Integration and much more. However, like many form builder plugins for WordPress, the ajax based WPForms lacks integration with Google Analytics. While the Plus and Pro Read more about Tracking WPForms Submissions with Google Analytics[…]

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gtag.js Event Tracking in Google Analytics with JQuery

Back in the day event tracking the volume of interactions with email (mailto) hyperlinks, click-to-call (tel:) links and PDFs was tedious. Then came Google Tag Manager and solved a variety of issues when it comes to tracking common methods of interaction – great news to many of us. The problem, however, is that many websites Read more about gtag.js Event Tracking in Google Analytics with JQuery[…]

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301 Redirects for WordPress using the 404.php File

Redirection can be a tricky business in the world of SEO. If you’re launching a new website, migrating to a new domain or simply revising/improving the URL structure of your website you need to consider the importance of URL redirection. I work on lots of post-migration audits and strategies to help businesses recover from failed Read more about 301 Redirects for WordPress using the 404.php File[…]

Extract JSON-LD with Screaming Frog

How To Extract Schema Mark-Up with Screaming Frog (Microdata & JSON-LD)

Can Screaming Frog Check a Website/Web Page for Instances of Schema Mark-up? That was the question posed to me earlier this week. The short answer is yes, you can, and it’s actually extremely simple. For those who may be unaware, in July 2015 Screaming Frog launched a new feature in version 4.0 called ‘Custom Extraction‘ Read more about How To Extract Schema Mark-Up with Screaming Frog (Microdata & JSON-LD)[…]

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WordPress Plugins for SEO & General Optimisation

WordPress is an extremely powerful content management system and is now utilised by a wide range of organisations across the world. The current stats from BuiltWith indicate that 51% of the entire web now uses WordPress: Source: http://trends.builtwith.com/cms Some of the main reasons for using WordPress are: Cost = it’s free! It’s open source with Read more about WordPress Plugins for SEO & General Optimisation[…]

JSON-LD Single LocalBusiness Mark-Up

Schema Mark-Up via JSON-LD for Local Businesses

It’s no secret that Google has been using the schema.org vocabulary since 2011 to to provide richer search results through structured data. Google currently support Microdata, RDFa, JSON-LD but have a clear bias towards the use of JSON-LD (JavaScript Object Notation for Linked Data). However, in my opinion and experience there remains a lot of Read more about Schema Mark-Up via JSON-LD for Local Businesses[…]

Referral Spam

How to Remove Referral Spam from Google Analytics Reports

My bug bearer of the week: referral spam! How much of a pain in the a**e it is become over the past few months?! I’ve now got to a point where it’s got so bad I had no choice but to seek a solution. I have purposefully avoided researching and implementing methods of identifying/handling referral Read more about How to Remove Referral Spam from Google Analytics Reports[…]

Colchester Kids Parks Map

Kids Parks, Play Areas & Playgrounds in the Colchester Area

Those who know me will know I’m a family man with 3 children. Anyone with children will know that they’re often not easy to entertain and that good entertainment often comes at a price. Like most children mine love nothing more than expelling their excess energy at the local parks where they can run and Read more about Kids Parks, Play Areas & Playgrounds in the Colchester Area[…]