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Tracking WPForms Submissions with Google Analytics

WPForms is a great form builder plugin for WordPress which offers a host of benefits including integration with a number of 3rd parties such as Mailchimp, PayPal, Stripe, Zapier Integration and much more. However, like many form builder plugins for WordPress, the ajax based WPForms lacks integration with Google Analytics. While the Plus and Pro Read more about Tracking WPForms Submissions with Google Analytics[…]

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gtag.js Event Tracking in Google Analytics with JQuery

Back in the day event tracking the volume of interactions with email (mailto) hyperlinks, click-to-call (tel:) links and PDFs was tedious. Then came Google Tag Manager and solved a variety of issues when it comes to tracking common methods of interaction – great news to many of us. The problem, however, is that many websites Read more about gtag.js Event Tracking in Google Analytics with JQuery[…]

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301 Redirects for WordPress using the 404.php File

Redirection can be a tricky business in the world of SEO. If you’re launching a new website, migrating to a new domain or simply revising/improving the URL structure of your website you need to consider the importance of URL redirection. I work on lots of post-migration audits and strategies to help businesses recover from failed Read more about 301 Redirects for WordPress using the 404.php File[…]

JSON-LD Single LocalBusiness Mark-Up

Schema Mark-Up via JSON-LD for Local Businesses

It’s no secret that Google has been using the schema.org vocabulary since 2011 to to provide richer search results through structured data. Google currently support Microdata, RDFa, JSON-LD but have a clear bias towards the use of JSON-LD (JavaScript Object Notation for Linked Data). However, in my opinion and experience there remains a lot of Read more about Schema Mark-Up via JSON-LD for Local Businesses[…]